Leaked: 2012 Toyota Prius C brochure

Article by Christian Andrei, on October 18, 2011

As you may know already, Toyota unveiled the Prius C Concept back in January, at the 2011 Detroit Auto Show and made quite a buzz as everybody was expecting a coupe version of the Prius. Although sources confirmed the fact that the production version of the Prius C will not be based on the concept we didn’t want to believe them… but it appears that they were right, as we saw today the first brochure with the production version. Honestly to tell you, we are quite disappointed because the car is not a coupe, in fact it is a smaller Prius model designed

for crowded cities. 3.995mm x 1.695mm x 1.445mm, with a wheelbase of 2.550mm – these are the dimensions of the car, which makes it a little larger than the new Yaris.

Still, the new Prius C is a hybrid and it is powered by a 1.4-liter gasoline engine delivering 74 hp and 111 Nm of torque but also by an electric motor which produces 61 hp and 169 Nm.

The total output delivered by the car is 100 hp while the average fuel consumption is 2.8-liters per 100 km (in the Japanese cycle).

New Prius c, considered as a gateway product to the Prius Family, is expected to catch the attention of a younger demographic. This is the same group of customers who prefer a subcompact car that is fuel efficient and designed smartly plus being equipped with the most advanced in-car technology and drivetrain.

As such, it is easy to see that the Prius c delivers when it comes to having engaging driving dynamics as well as offering excellent maneuverability in urban areas. Unlike the mid-size Prius Liftback, the Prius c is smaller, dimension-wise. For the Prius c, its overall length is 157.3 inches, which is 19.1 inches shorter than the Liftback at 176.4 inches.

The Prius c is lighter as well with total weight at 2,500 pounds, lighter by 542 pounds compared to the Liftback, which weighs in at 3,042 pounds. Since the Prius c utilizes a smaller platform, there was a need to make changes on the major components like improving the efficiency, reducing the weight and lowering the scale. All these were done so that the Hybrid Synergy Drive could be adapted.

Four trim levels will be offered by the company for the Prius c, each of which will have excellent equipment and features plus improved capability, all designed to ensure that customers get the best value. A number of features are equipped inside the Prius c as standard like the automatic climate control and the remote keyless entry that has an illuminated entry.

On its tilt-telescopic steering wheel are controls for the climate, audio, and Multi-Information Display. It is also here that the Bluetooth hands-free controls have been placed. These are just some of the features that the 2012 Prius c will have once it reaches showrooms by spring. Other key features include having the highest rating for city fuel economy, an impressive feat especially for a vehicle that does not have a plug.

Customers will get to experience being inside this premium subcompact due to the wide range of high-tech elements when it comes to convenience and in-car electronics. Examples include the hands-free phone capability, Display Audio system with the Navigation and Entune, USB port that also allows for iPod connectivity, and the TFT multi-information full color 3.5-inch display.

With the premium technology inside and the excellent hybrid powertrain, the Prius c is estimated to have a starting MSRP of under $19,000, making the Prius c the most accessible of the Prius models.

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