There would be a “steady lift” in leases as a portion of its sales volume in the United States next year, according to Acura division general manager Mike Accavitti. He noted that leases currently account for less than 40 percent of Acura’s volume, which is below the average in the luxury vehicle segment.
Accavitti remarked on the sidelines of the event by American Honda that Acura is behind the segment in terms of leasing percentage partly because many of its customers are from mass-market brands and are as not familiar to leasing as buyers from other luxury brands.
Acura’s customers traditionally have been loyalists or buyers moving up from Japanese brands like Honda, Nissan or Toyota.
However, Acura has been logging a surge in the number of buyers from BMW and Lexus since rolling out its TLX midsize sedan in August, Accavitti remarked, adding that any buyer cross-shopping the brand against its rivals is learning about the benefits of leasing from those brands and is more inclined to consider an Acura lease. Accavitti said the lease should account for “42 to 45 percent” of Acura’s sales volume in 2015. [source: automotive news - sub. required]