LeBron James is definitely considered as one of the best basketball players on Earth, having etched a name in the National Basketball Association even in his young age. Outside the basketball court, however, James is a businessman and a philanthropist as well as a trendsetter.
He is also an ambassador for Kia’s K900 rear-wheel-drive luxury flagship sedan. Yes, James inked a multi-year partnership with Kia Motors America (KMA) as K900 Luxury Ambassador. In fact, James himself is an owner of a Kia K900, which is now part of his exotic car collection.
Interestingly, Kia is also the Official Automotive Partner of the NBA. In August, James posted “Rolling around in my K900. Love this car!” online with photos of the luxury sedan. James remarked that he was already a Kia K900 driver and fan even before partnering with the South Korean carmaker, adding that he is excited to be Kia’s first-ever luxury ambassador.
He said that his partnership with Kia is about the “power of great style and performance.” Likewise, he noted that Kia and the K900 are out to challenge conventional wisdom and even show people how to think differently – something James said he could relate to.
Tim Chaney, vice president of marketing communications at KMA, said that they were honored to learn that James – as one of the most influential athletes and tastemakers – wanted to check out Kia’s new flagship sedan.
He remarked that like Kia, James does not want to be limited by conventions. He said that as Kia’s K900 Luxury Ambassador, James’ star power will urge people to question what they know about the brand.