Lexus considering a new convertible to replace the aging IS Convertible

Article by Christian Andrei, on December 8, 2014

Lexus introduced the LF-C2 Concept a.k.a. a convertible version of the RC Coupe at the 2014 LA Auto Show, but despite the positive feedback received by the vehicle will not see a production version. According to Jeff Bracken, Lexus Division general manager, the LF-C2 was purely a concept, but sources sat that the Japanese manufacturer is considering whether to produce a convertible version of the RC Coupe or a more exclusive convertible version of the LF-LC Concept unveiled back in 2012 at the Detroit Auto Show.

If the LF-LC convertible is seen as a halo car that will elevate the brand, the RC convertible is seen to bring more customers to the brand. The big question is if the brand wants to support two convertibles.

The bad news is that convertibles are seen as a luxury item and most of the customers are looking for a crossover/SUV. As a result, the Japanese manufacturer will introduce a three-row crossover in order to take on vehicles such as the BMW X5 and the Audi Q7.

Convertibles in the luxury segment are not seen as a huge volume item and that’s why it is possible to wait a little longer for a convertible vehicle from Lexus, that will replace the aging IS convertible.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The man sitting at the top of the performance division of Mercedes-Benz – Tobias Moers – cryptically indicated that the Mercedes-AMG GT4 could be really coming. Moers, chief executive of...
by - January 18, 2017
The 2017 Detroit Auto Show (2017 North American International Auto Show) has been exciting and thrilling. Several new concepts and production vehicles were announced and unveiled, with a number of...
by - January 18, 2017
Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries