Lexus considering a new convertible to replace the aging IS Convertible

Article by Andrew Christian, on December 8, 2014

Lexus introduced the LF-C2 Concept a.k.a. a convertible version of the RC Coupe at the 2014 LA Auto Show, but despite the positive feedback received by the vehicle will not see a production version. According to Jeff Bracken, Lexus Division general manager, the LF-C2 was purely a concept, but sources sat that the Japanese manufacturer is considering whether to produce a convertible version of the RC Coupe or a more exclusive convertible version of the LF-LC Concept unveiled back in 2012 at the Detroit Auto Show.

If the LF-LC convertible is seen as a halo car that will elevate the brand, the RC convertible is seen to bring more customers to the brand. The big question is if the brand wants to support two convertibles.

The bad news is that convertibles are seen as a luxury item and most of the customers are looking for a crossover/SUV. As a result, the Japanese manufacturer will introduce a three-row crossover in order to take on vehicles such as the BMW X5 and the Audi Q7.

Convertibles in the luxury segment are not seen as a huge volume item and that’s why it is possible to wait a little longer for a convertible vehicle from Lexus, that will replace the aging IS convertible.

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