Lexus dominated US sales in the luxury vehicle market in July 2014

Article by Andrew Christian, on August 3, 2014

Lexus dominated sales in the luxury vehicle market in the United States in July, topping Mercedes-Benz and BMW for the first time since August 2013. Lexus logged a 19-percent surge in sales in July to 27,333 vehicles, with the IS entry-level sedan gaining 20 percent to 4,542 units. Mercedes is not far behind after selling 27,192 vehicles in July, good for a 15-percent jump.

Mercedes saw sales of the S-class more than triple to 1,920 and the E-class grow 19 percent to 6,648. BMW grew 9.8 percent in July to sold 26,409 vehicles, thanks to stronger demand for the 3-series and 4-series sedans (26 percent to 12,497), and the 5 Series sedan (17 percent to 5,676).

Sales figures for the two brands don’t include Mercedes' Sprinter cargo vans and Daimler Smart cars and BMW’s Mini brand, which aren’t luxury vehicles. For the first seven months of 2014, Lexus posted a 17-percent rise in deliveries to 166,022 in the US.

It is still behind BMW (183,791) and Mercedes (178,816). Jesse Toprak, an analyst at Cars.com, told Bloomberg in an interview that Lexus is strong in one of the summer months and in December. He remarked that Lexus had very attractive lease promotions in summer.

He noted that while Lexus doesn’t offer much discount on its offerings, customers still line up for them. Lexus is offering 0.9 percent financing on a number of models and offers leases for as low as $349 a month for the ES 350 sedan.

Lexus’ rise in July was supported by its Golden Opportunity promotion that started mid-month and runs through Labor Day weekend, according to US brand chief Jeff Bracken. Bracken noted that higher sales were also thanks to the fact that Lexus was able to get more vehicle supply from Japan in July and for August.

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