Lexus’ North American product manager Mark Templin said that even if the brand has a new face and a solid product line, he admitted that this may not be enough for the current market. There are numerous possibilities for the brand. However, Templin suggested that Lexus may build a shrunken variant of the famous RX crossovers that could rival the Mercedes GLK and BMX X3.
Lexus is desperate about entering the small crossover market but this doesn’t mean that this would be the extent of products that will be released. Templin said that Lexus intends to have a minimum of eight hybrids added to its lineup by 2015, if not earlier. The company offers four for now but this excludes the ES hybrid that will soon arrive.
There’s space for three more models in the immediate future of the family. It’s rumored that there will soon be a production variant of the LF-LC concept that made its debut last January in Detroit.
On the other hand, the car may not be accommodated in the two-year time frame that Templin mentioned. This is only because Toyota was reported to be going back to a longer vehicle testing model that lowers dependence on computer simulation after there were complaints that vehicle quality was being compromised.
Templin cautioned that the intensified real world testing may indicate that the LF-LC could take up to four years to arrive at the market. It’s possible that the three-car void may be filled by the IS sport sedan, which is the only Lexus sedan left that has yet to be hybridized. The RX line appears to be a sensible direction.
As the RX 450h is already available and successful, it won’t be difficult to push versions in various sizes in the near future. Templin acknowledged that Lexus is planning to produce a smaller RX, which may successfully lead to the production of a hybrid form. It would be a necessary model if Lexus wants to be comparable with the diesel fuel economy of the Mercedes-BenzGLK250 BlueTec.