Lexus fails to nab top US luxury sales spot from BMW in 2015

Article by Christian A., on February 5, 2016

Lexus, Toyota Motor Corporation’s luxury vehicle arm, had a great year despite not succeeding at reclaiming the US luxury sales title. The division posted record figures in almost every area of growth. Lexus reported an all-time high volume of 652,000 vehicles for the year, beating its preceding high in 2014 by a whopping 12 percent gain.

Record-breaking sales were also seen in the US, Europe, China, Japan, North America, Oceanic-East Asia, and Middle East. Furthermore, Lexus also anticipates another global record this year. It gave a guidance of 4.30 percent rise in sales to 680,000 models.

As Lexus Executive Vice President (EVP) Mark Templin puts it, “2015 was an amazing year for Lexus International.” According to Templin, the innovative styling and the pre-cash auto-braking safety systems helped attract customers.

The debuts of the redesigned RX crossover and ES sedan also lifted the sales. In line with this, Lexus remains one of the most sought-after and reliable luxury car makers in the US. For 11 years, the brand enjoyed being on the lead in luxury car sales until the 2011 earthquake in Japan affected the production.

Last year, Lexus took over the second spot from Mercedes-Benz. BMW has been hailed first for four of the last five years. BMW had a total sales figure of 346,023 sold vehicles for the year. Lexus shipped 344,601 vehicles while Mercedes-Benz ended with a sales figure of 343,088.

These three brands posted their respective record sales in 2015. Aside from its 11 percent rise in the US, Lexus also saw gains all over the world. Its third largest market, Europe, posted a whopping 20 percent rise in sales to 64,000 cars.

Meanwhile, its second largest market, China, posted a 14 percent climb in sales to 88,500 vehicles. Sales in Japan also advanced nine percent to 48,000 cars despite the weak demand for vehicles in the region.

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