Lexus features supermodel Tori Praver’s curves in TORI 500 campaign

Article by Christian Andrei, on February 15, 2012

Lexus, the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, has developed a multi-faceted campaign dubbed TORI 500, which showcases an actual racetrack made in the shape of the body of Sports Illustrated Swimsuit model Tori Praver. Admiring the curves of the model is one thing, but actually driving it is something that only the automaker and its all-new 2013 GS sport sedan could do stylishly.

One of the elements in this campaign is the iOS app. The SUPERMODELED camera app enables users to put the swimsuit model into their own photos with the click of a button. This app is available in iTunes and Lexus.com/tori500.

Another feature of the campaign is the behind-the-scene video available at youtube.com/lexus and Lexus.com/tori500. The video shows two of the best professional drivers in the world -- stunt driver Greg Tracy and race car driver Scott Pruett -- compete on the TORI 500 track. Check out the online videos to learn who won a victory lap with Tori in the passenger seat.

Online and print components are also available. Executions include a four-page spread in the February 14 issue of Sports Illustrated Swimsuit as well as custom tablet amalgamations featured on Samsung Galaxy, iPad, Nook and Xoom. Launch week events will also be held.

The automaker will join in the marquee New York launch event. It will also join SI's two events in Las Vegas -- Club SI Swimsuit and SI Swimsuit On Location. Moreover, the Lexus is the exclusive presenting sponsor of the first-ever Beauties & Beats Music Festival on February 15 to 16 at The Cosmopolitan of Las Vegas.

Lexus’ engineers primarily focused on making the new Lexus GS both strong and agile in order to give its pilots a more engaging driving experience. So, Lexus’ engineers decided to give the new GS a new aerodynamic body, a stiffer structure and a wider stance. They also decided to give the premium sedan a new transmission with faster gear changes, a more characteristic engine sound as well as a more distinct exhaust note. Moreover,the Lexus GS is underpinned by a revised platform, which has been made more rigid by adding more spot welds as well as laser welds in specific locations.

The premium carmaker also provided the Lexus GS with a new suspension system that employs larger bushings on the aluminum upper and lower control arms on the front as well as all-new multi-link suspension on the rear. Lexus had to redesign the rear subframe just to make use of the multi-link suspension, with the resulting geometry improving rear-end control while helping the GS achieve a superior and more precise cornering ability.

By using aluminum as a material, Lexus was able to cut unsprung weight and thereby greatly enhance the sedan’s agility, body control and steering precision as well as ride comfort. Thanks to a stiffer platform and lightweight elements, the car’s shock absorbers are able to employ lighter-viscosity oil for faster response even to small inputs. To ensure the sedan’s stopping power, Lexus employed ventilated disc brakes with four-piston aluminum front calipers. These brakes are enhanced electronically for better provide braking balance as well as control.

Meanwhile, the new Lexus GS features an elegantly crafted exterior that combines unique styling and engineering. This is pretty apparent on certain details like the design of the sedan’s boot area as well as on the fins integrated into the side of the taillights.

Topics: lexus, advertising

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