Lexus upped its marketing level for the 2013 GS with a 30-second TV commercial spot for the February 5 Super Bowl game scheduled to be shown live in NBC. The commercial spot will hint that Lexus will launch more premium cars in the future. The commercial was created by Attik while overall GS launch advertising is led Team One.
The commercial could also be seen in a 15-second preview at Facebook.com/Lexus and YouTube.com/Lexus, the automaker said in a statement today. Scheduled to be shown at the live broadcast of the Super Bowl are commercials from Hyundai Motor America, General Motors, Volkswagen of America and Acura.
Hyundai has two spots during the broadcast, and a 60-second commercial before kickoff. Volkswagen has a 60-second spot for its 2012 Beetle. Acura has also gained a spot. GM, meanwhile, revealed it is working on five commercials for the Super Bowl, which may include Chevrolet Camaro, Volt and the Sonic, and the ATS.
Lexus introduced its new GS in California during the 2011 Pebble Beach Concours d’Elegance. It will be launched in early 2012 and will include the F-Sport and the hybrid versions. For the UK market, there will be the GS 250 petrol-engined and GS450h full hybrid models.
To herald a fresh chapter in Lexus history, the new GS will be bringing a driving experience that is more engaging, as well as a contemporary and more spacious interior and a more confident-looking design. It boasts a bold spindle grille that will be a signature feature for future models from Lexus. This grille is supported by a chassis that has been redesigned to offer the car a wide and strong stance, and to give an inspiring feel to it. Plus, driving the new Lexus GS will reward you with precise and crisp handling.
Lexus Engineers rose to the challenge of developing a more spacious environment for the new GS interior while leaving the dimensions of its exterior virtually unchanged. They were able to increase the cabin and the boot space in order to create an interior that is richly appointed and that will transport you and your luggage to your destination with utmost ease and comfort.
The engineering team’s key focus was to design a new GS that is strong, agile, and more engaging. And to achieve this objective, the engineers came up with a new aerodynamic body, a stiffer structure, a wider stance, a transmission capable of quicker changes, and an engine sound and exhaust note that are distinctive.
Additionally, thanks to more spot welds and laser welds in specific locations, the revised platform of the new Lexus GS is more rigid than that of the previous model. The track is also wider by 40 millimeters at the front and by 50 millimeters at the rear, and works together with a revised suspension that is designed for a superior cornering performance and a more confident stance.
What’s more, the new Lexus GS has a new suspension system that is designed to guide the car with precision through corners. The car’s front boasts aluminium control arms with larger bushings. Meanwhile, its rear subframe has been redesigned completely to accommodate a multi-link rear suspension. This improved geometry enhances rear-end control. Lastly, with its stiffer platform and its lighter components, the car’s shock absorbers can respond faster to small inputs by using lighter-viscosity oil.