Lexus is back in the US luxury sales race thanks to revamped IS sedan and GX SUV

Article by Christian A., on June 9, 2014

Lexus was the best-selling carmaker in the United States for 11 years until 2011. Now, the market has been dominated by German luxury carmakers for three years in a row, with BMW pacing the pack. But Lexus is slowly but surely catching up. In fact, Lexus outsold Mercedes-Benz in May for the second time in five months.

It also managed to trim the lead of BMW to around 12,000 units in the year to date. The luxury unit of Toyota Motor Corp. might be able to trim the gap further as it is set introduce this year its first compact crossover, the NX, and the RC sports coupe.

Mark Templin, executive vice president of Lexus, told Bloomberg in an interview that the volume is not their goal, but “to do the right things." He said that it was nice to know that consumers are responding to the newly launched products.

Lexus is moving to be back in the game by introducing the revamped IS sedan and GX SUV, despite deciding not to launch entry-level models priced at less than $30,000, like when Mercedes rolled out the CLA.

Christopher Richter, an auto analyst at CLSA, told Bloomberg that Toyota has already made the argument that Lexus will not go down market, since it would risk diluting and lessening the brand.

Toyota produces all Lexus model in and ships them from Japan, save for the RX SUV. The Japanese yen’s 23-percent drop in value against the dollar in the past two years allowed Toyota and Lexus to increase their earnings from exports.

If you liked the article, share on:

Pin It

Comments

Recommended

It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries