Lexus outsold BMW, Mercedes-Benz in the US in August 2013

Article by Anita Panait, on September 5, 2013

Luxury carmaker Lexus logged a 23-percent jump in sales in August to 29,792 units, parent Toyota said in a statement. This will be the first time since August 2012 that Lexus managed to beat Mercedes-Benz and BMW in monthly sales figures. The luxury brand particularly logged strong August sales numbers for its IS sedan and RX sports utility vehicle, which surged 87 percent and 32 percent respectively.

Lexus, however, remains behind BMW and Mercedes-Benz in the race to become the best-selling luxury carmaker in 2013. It was the top-selling luxury brand in the US for 11 years until 2010. Lexus, however, lost the throne after natural disasters in Asia led to severe inventory problems in 2011.

Steve Hearne, sales vice president for Lexus, said that August has ‘traditionally been a big sales month” for them, noting that their dealers “made it happen again, reaching a new high for the year."

August sales for the BMW brand surged 46 percent to 24,523 units, thanks to strong demand for its 3 series and 5 series sedans. Mercedes, on the other hand, grew 20 percent to 24,761.

August luxury sales results saw Mercedes increase its lead over BMW 1,362 vehicles (190,359 to 188,997). Mercedes parent Daimler indicated in July that it is expecting that it won’t be able to capture the US luxury sales crown for 2013. Lexus sold 171,238 vehicles in the first eight months of 2013.

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