Lexus planning new small hybrid crossover based on the CT 200h, dubbed CX 300h

Article by Christian Andrei, on October 20, 2011

It seems that Lexus aims to boost its sales and the only solution would be to introduce new models. Due to the fact that consumers need smaller models, a perfect addition would be a small crossover, based on the popular CT 200h. The idea is not new to us, as back in July we reported that Toyota is planning to launch six new hybrids and one of them would be a new Lexus, dubbed CX 300h, which will hit the showrooms by the end of 2012.

The new crossover will look like a smaller RX and will take on cars such as the Audi Q3, Bmw X1 or the Infiniti EX. Few sources confirmed the fact that the new car will use a 2.5-liter four-cylinder engine featuring the Hybrid Synergy Drive system used in the Camry Hybrid and the unsuccessful HS 250h dedicated hybrid sedan.

According to German magazine Auto Motor und Sport, the small crossover will be designed for the European market, but this doesn’t mean that it won’t be offered in the United States. A smaller hybrid crossover would be the perfect addition to Lexus’ lineup as the RX line made up 45 percent of firm’s US sales so far this year.

The five-door car Lexus CT 200h full hybrid hatchback, with all its elements, essentially brings the carmaker’s quality, technology and sophistication to the premium compact segment, aiming to attract a younger group of customers.

Lexus designed and developed the new Lexus CT 200h, considering the European market. In particular, Lexus made sure that the size, full hybrid technology, ultra-low emissions and packaging of Lexus CT 200h suit the needs and wants of its young customers who are not only discerning but also eco-conscious without compromising the luxury, refinement and driving enjoyment typical of Lexus vehicles.

As a matter of fact, the new CT 200h full hybrid hatchback is an excellent fusion of five key Lexus attributes that provide unparalleled driving experience. These attributes include: 1) Lexus Hybrid Drive and its tailored Energy Management System; 2) a distinct driving character; 3) dynamic yet elegant styling that follows the brand’s L-finesse design philosophy; 4) the carmaker’s unmatched manufacturing quality; and the Lexus’s renowned customer service that optimizes the Lexus ownership experience.

The carmaker made sure that the Lexus Hybrid Drive system in the CT 200h was developed while following an array of unique development standards that include over 500 items, all which set stringent guidelines for making sure the full hybrid performs dynamically without further harming the environment.

These development yardsticks, also known as MUSTs, also set NVH standards for achieving the levels of quietness and durability typical of Lexus vehicles. These standards are also relevant to static factors like the appearance, tactile and sound quality, as well as the performance and sensitivity of controls.

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