Lexus pushing a new global theme of progressive luxury

Article by Christian A., on December 20, 2010

According to the latest report, it appears that Toyota is currently pushing a new global theme of "progressive luxury’ for its Lexus brand. Furthermore, the Japanese manufacturer wants to focus more on hybrid vehicles, advanced telematics but also sporty packages.

According to the report, the new Japanese strategy also includes a bolder design as well as new market segments, which means new cars.

Karl Schlicht, general manager in charge of global Lexus marketing and product planning, said that this is part of a plan to unify Lexus’ global image. For those who don’t know, Lexus made its debut 20 years ago in the United States and now it is the top-selling luxury brand in this country for 10 years.

"It's very simple when you have one market," said Schlicht. "You have multiple regions now -- like Europe wanting one direction, Japan another and China coming on. That gets more complicated." The first result of this ne strategy is the 2011 Lexus CT 200h, which went on sale this year.

The new car comes with a new suspension in order to provide sporty ride, despite it total amount of power of just 134 hp. According to the same Karl Schlicht the new progressive luxury of the brand will be expressed in future models through more expressive and daring design, aggressive application of the hybrid technology, advanced use on onboard telematics and expanded use of F and F Sports Packages. [via autonews - sub. required]

Topics: lexus, luxury car

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries