Lexus’ hybrid sales have consistently increased, having sold over 506,000 vehicles with the Lexus Hybrid Drive system. This milestone was recorded starting from the date that the first RX 400h arrived in 2005 until the end of 2012. With the expansion of its hybrid range, the technology has been experienced by new customers as well as new market segments.
During the year that Lexus Hybrid Drive made its debut, it posted sales of 26,000 vehicles. Meanwhile, the annual total for 2012 as of November 30 is already at 113,000. Currently, hybrids make up around 25% of the overall Lexus sales. Lexus hybrids sell very well in Europe, with 126,000 units so far. This makes up around 25% of the global total.
The hybrids sold in Western Europe account for a bigger share, making up over 85% of the Lexus models sold. Over 32,700 Lexus hybrid have been sold in the UK. The RX has consistently been its top-selling model. But with the release of the CT 200h, there are more buyers new to the Lexus brand.
Launched in 2005, the RX 400h was the first production full hybrid luxury SUV in the world. In 2009, the RX 450h was released, getting the biggest share of Lexus hybrid sales. Until November 2012, it has reported sales of 259,000 units.
The GS 450h, which is the second hybrid model from Lexus, was presented in 2006. It was the first premium production saloon in the world to be equipped with a rear-wheel drive full hybrid powertrain.
So far, worldwide sales have reached 32,000, with a major increase attained this year after the introduction of the new generation model, with reported sales of 8,000 units from January to November.