Lexus remains unbeatable in the U.S. luxury auto sales race

Article by Christian Andrei, on January 5, 2011

It appears that Lexus is unbeatable on the United States luxury auto market, as the Japanese brand secured the top spot for the 11th straight year. According to the official figures, Lexus sold 27,560 cars and sport-utility vehicles in December in the U.S. and an impressive 229,329 for 2010.

Still, the brand’s sales fell 3.5 percent in December from a year earlier, but the sales rose 6.2 percent for all of 2010. As expected, the second place was taken by Bmw, which sold 9,216, less vehicles than Lexus.

The news are good for the Bavarian manufacturer who managed to reduce the 19,473 gap from 2009. The third place was taken by Mercedes-Benz, who reported a 14 percent increase over 2010 sales. “It was a bit of a roller coaster” for Lexus last year, said Jesse Toprak, an analyst at TrueCar, a Web site that tracks auto sales.

“They certainly got impacted negatively by the lingering recall news for Toyota, and we've also seen BMW and Benz being more aggressive when it came to incentive spending and marketing.”

Bmw’s sales in the United States rose 16 percent to 23,280 for December and 12 percent to 220,113 for the year. [via autonews - sub. required]

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