Lexus will achieve a global sales record this year to “the north side of 520,000” vehicles, according to Mark Templin, executive vice president of Lexus International. The expected figure will surpass the global record set in 2007 at 518,300 units. Templin also expects Lexus' volume to rapidly expand in the next few years as vehicle demand in the US recovers and the luxury brand adds products like the RC and a compact crossover.
He noted that even though the US market “hasn't grown back yet,” Lexus has already managed to exceed its 2007 record global sales. He remarked that the biggest growth in sheer volume over the next few years will come from the US, which is “still growing back.” The carmaker expects to sell around 270,000 units in the US this year, compared with a peak of 329,177 vehicles in 2007.
Templin said that there is no reason to think that the record can’t be breach as the market grows back to the levels in 2007. “It should grow beyond that," Templin said. Lexus posted a 12-percent jump in sales in the US in the first 10 months of 2013 to 213,479 vehicles, exceeding the overall market’s 8 percent growth.
The brand's US sales, however, remain below that of German rivals Mercedes-Benz and BMW. Lexus holds a 1.6-percent market share in the US. The luxury marque is hoping that new nameplates like the RC and the compact crossover will result to a significant boost in volume. Lexus provided reporters a glimpse of the RC ahead of its debut Wednesday at the Tokyo Motor Show.