Lexus still has the lead in the luxury car segment, despite Bmw’s impressive sales

Article by Christian Andrei, on December 3, 2010

Despite BMW AG topping November sales for the luxury car segment in the US, Toyota Motor Corp.’s Lexus is still predicted to keep its title as the best-selling premium brand for the 11th consecutive year. In a statement last Wednesday, BMW revealed that its US sales for November increased by 30% to 20,097 when compared to the previous year.

Meanwhile, Mercedes posted an 8.4% increase to 18,208, while Lexus's deliveries dropped 1.4% to 18,240. The overall leader remains to be Lexus, which has been the topseller in this segment in the US since 2000.

In the last 11 months, Lexus has delivered 201,769 vehicles, beating BMW’s 196,833 and Mercedes’ 196,288. The total figure doesn’t include non-luxury models such as BMW's Mini cars or Daimler's Smart cars and Sprinter vans.

BMW said that it expects Lexus will retain its top spot this year due to its increased incentive spending. In an interview, Jim O'Donnell, head of BMW's US unit, said that in 2011, BMW may have a chance at beating Lexus as it will offer the redesigned X3 SUV and a full line of the revamped 5 series next year. Discount-tracking Web site TrueCar.com said that Lexus had more than doubled incentives.

On the other hand, BMW and Mercedes gained due to their new products and because Toyota had to deal with a recall crisis. BMW and Mercedes offered smaller discounts last month compared to a year ago. BMW cut its sales incentives and discounts by 43% to an average of $3,162 per vehicle last month.

Meanwhile, Mercedes' decreased its sales incentives and discounts by 1% to $4,195. Compared to last year’s $1,476, Lexus increased incentives to an average of $3,124 per vehicle. Paul Ballew, chief economist for Nationwide Mutual Insurance Co. in Columbus, Ohio, said that the intensifying competition hints of the improving US economy. [via autonews - sub. required]

Topics: lexus, luxury car, bmw, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries