Lexus ups expected sales in the US to max of 270,000 vehicles

Article by Anita Panait, on July 29, 2013

Lexus is now expecting to sell more vehicles in the United States this year to between 260,000 and 270,000 vehicles, Lexus International Executive Vice President Mark Templin said this month at an IS sedan event. The luxury unit of Japanese carmaker Toyota had expected to sell 260,000 vehicles in the US for 2013.

Lexus’ increased sales expectation for 2013 comes as the brand expects its new models to boost its delivery figures in the second half of the year. The carmaker sold 244,166 luxury vehicles in the US in 2012. Lexus is on pace to reach the upper range of the new forecast after posting a 10-percent rise in sales in the US in the first half of 2013 to 118,415 units.

This effectively translates to an annualized pace of 237,000 units. Lexus’ share of the US luxury vehicle market was flat at 1.5 percent. The arrival of the redesigned Lexus IS sedan this year, however, is expected to boost sales in the second half of the year, Templin remarked.

Lexus target to sell 32,000 units of the IS in the US in 2013 this year, with the 2014 model expect to account for 22,500 units. Lexus sold 27,708 units of the IS in 2012. Lexus is also expected to benefit from the full-year sales effect of the redesigned ES and LS sedans.

Templin remarked that despite the expected increase in demand for Lexus products, the luxury carmaker won't be pulled into a volume race against its German rivals, noting that their goal in the US market is “just good, steady growth."

Templin said that they don't want to “try to do too much too fast,” since that is when “bad habits creep into the business.” He noted Toyota president Akio Toyoda is not pressuring Lexus to sell more volume. Lexus, however, would not sell the IS hybrid in the US.

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