Lexus ups expected sales in the US to max of 270,000 vehicles

Article by Anita Panait, on July 29, 2013

Lexus is now expecting to sell more vehicles in the United States this year to between 260,000 and 270,000 vehicles, Lexus International Executive Vice President Mark Templin said this month at an IS sedan event. The luxury unit of Japanese carmaker Toyota had expected to sell 260,000 vehicles in the US for 2013.

Lexus’ increased sales expectation for 2013 comes as the brand expects its new models to boost its delivery figures in the second half of the year. The carmaker sold 244,166 luxury vehicles in the US in 2012. Lexus is on pace to reach the upper range of the new forecast after posting a 10-percent rise in sales in the US in the first half of 2013 to 118,415 units.

This effectively translates to an annualized pace of 237,000 units. Lexus’ share of the US luxury vehicle market was flat at 1.5 percent. The arrival of the redesigned Lexus IS sedan this year, however, is expected to boost sales in the second half of the year, Templin remarked.

Lexus target to sell 32,000 units of the IS in the US in 2013 this year, with the 2014 model expect to account for 22,500 units. Lexus sold 27,708 units of the IS in 2012. Lexus is also expected to benefit from the full-year sales effect of the redesigned ES and LS sedans.

Templin remarked that despite the expected increase in demand for Lexus products, the luxury carmaker won't be pulled into a volume race against its German rivals, noting that their goal in the US market is “just good, steady growth."

Templin said that they don't want to “try to do too much too fast,” since that is when “bad habits creep into the business.” He noted Toyota president Akio Toyoda is not pressuring Lexus to sell more volume. Lexus, however, would not sell the IS hybrid in the US.

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries