Lexus wants back its title as America’s best-selling luxury brand

Article by Christian Andrei, on December 6, 2010

Lexus expects to still be at the top next year and to continue its growth in the upcoming months, mostly due to the recently-released CT 200h, according to Brian Smith, Lexus’ vice president of sales and dealer development. Lexus’ fiercest rivals in the luxury segment include Mercedes-Benz and BMW.

But Automotive News said that Lexus continues to lead the class with around 5,000 vehicles ahead of the others. Smith said that Lexus has a wide advantage in terms when you consider luxury cars and SUVs, but that the “race will be a bit closer” if commercial vehicles are included.

Lexus anticipates that the CT 200h model, which is targeted at people aged between 30 and 40, will sell about 1,000 units each month. Lexus’ model competes with the vehicles from Volvo, Audi and BMW.

The CT 200h will arrive at the US market on March 1, 2011, making it the fifth Lexus hybrid offered in the US. It trails the RX 400h/450h cross/utility vehicles, the GS 460h and LS 600h upper-middle and large sedans and the HS 250h.

In normal driving mode, the hybrid is estimated to achieve 43/40 mpg (5.5-5.9 L/100 km) city/highway. [via autonews - sub. required]

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