Since its release on the market back in 2003 the Lexus GX midsize luxury SUV has experienced a level of success with 34,420 units sold in 2004, its best year in the books, a number which is well beyond the 20,000 units annual target of the company.
However, in recent years the demand for the midsize luxury has waned and this year sales have reached an all drop in excess of 52 percent.
Even though the competitions are anticipated to begin totally pulling out of the segment, it is the intention of Lexus to wait it out by introducing a modified GX.
The latest model is said to come with brand new sheet metal together with a 310hp (231kW) 4.6-liter V8 as a substitute for the low-powered 263hp (196kW) 4.7-liter V8. Inadvertently, the new 4.6-liter power unit is the same powerplant used in the 2010 Toyota Tundra.
It will keep its body-on-frame platform, although it will be distinct in styling including a modified door at the rear. The interior will likewise receive updates with a standard navigation system and a more well-appointed trim.
The new GX will possibly be dubbed the GX 460 and will be launched as a 2010 model year at the end of 2009. Lexus declined to confirm the GX although it said that the brand want to maintain its presence in the midsize luxury class. [via wardsauto]