Lexus will no longer be the top-selling luxury brand in US due to inventory shortages

Article by Christian Andrei, on April 24, 2011

Lexus will almost certainly end its stint as the bestselling U.S. luxury carmaker in the past decade as inventory shortages continue, Lexus’ general manager Mark Templin disclosed. Just last year, Mercedes ranked second to Lexus by less than 5,000 vehicles in the United States.

For this matter, Lexus dealers will be experiencing shortages of vehicle this week and especially in May. Templin explained that the dealers have a hectic 30-day inventory all across the vehicle model line.

In fact, its newly released CT 200h compact hybrid hatchback is almost sold out. Templin has expressed his frustration about the situation at the motor show in New York. The March 11 earthquake has disrupted the supply of vehicle components in Japan as well as the assembly schedules.

Lexus is focusing on the retention of its customers and it has made some efforts like allowing their clients to extend their concluded leases by two six-month terms.

Considering the high lease traffic three years ago, a considerable number of Lexus clients are coming off lease this summer.

Many Lexus customers are expected to buy out their leases due to the shortage of used cars, which means the value of off-lease cars is often more than their residual value, Templin discussed. Moreover, he warned dealers against taking advantage of the situation, emphasizing that it isn’t how Lexus does business.

With the Lexus CT 200h, the premium compact class will finally have its first-ever, and possibly only, full hybrid model. This full hybrid hatchback from Lexus offers a gateway to the brand as it is their first five-door compact car. This model also helps introduce customers of the premium compact class to the brand’s very own mix of high technology, sophistication, and quality.

With this, Lexus hopes as well to entice customers coming from a younger demographic. One thing about the Lexus CT 200h is that it has been designed and then developed specifically to be marketed in Europe.

A unique thing about the European market is that its customer base is composed mainly of highly discerning, young, and most importantly, environmentally-conscious people. This makes the Lexus CT 200h perfect for this market as the packaging, its size, and even the use of full hybrid technology and resulting ultra-low emissions can meet the demands of this particular customer base.

In addition, the new CT 200h also best symbolizes the fusion that is the five important attributes of the brand known for providing customers with exceptional experience in the premium compact class. These five characteristics are: delivering a distinct driving character; having the Lexus Hybrid Drive and customized Energy Management System; attention to detail and the unparalleled manufacturing quality the brand is known for; the elegant yet dynamic style that is part of the brand’s very own L-finesse design philosophy; and the celebrated customer service that is the core of the Lexus ownership experience.

The Hybrid Drive system of the CT 200h was made to meet a rather strict set of development standards. This same group of standard lists more than 500 items with each following its own guidelines with the aim of improving not just this full hybrid’s dynamic performance but the environmental performance as well.

Topics: lexus, united states

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