Lexus will not offer a car under $30,000 to take on CLA and A3 Sedan

Article by Christian A., on July 31, 2014

Cars such as the Mercedes-Benz CLA and the Audi A3 Sedan are becoming more popular in the United States due to the fact that they are priced below $30,000 and offer plenty of standard features. Asked if Lexus would offer such a model, executive vice president of the company, Mark Templin, said that they really can’t offer a vehicle with the quality, durability and reliability seen on other Lexus models.

Still, he added that they can offer a car under $30,000 but it wouldn’t be a Lexus, it would be a Toyota. Mercedes-Benz introduced the CLA back in September 2013 and now, this model comprises 11 percent of the brand’s car sales.

Templin considers that what the German carmakers are doing is not luxury. Moreover, publications such as Consumer Reports and USA Today weren’t convinced either by the Mercedes-Benz CLA validating Templin’s point that this is not luxury.

Still, Consumer Reports wasn’t impressed by the 2014 Lexus IS either and this is one of the least expensive models found in Lexus lineup.

Back in June, Mercedes-Benz sales increased by 7 percent to 151,624 vehicles, BMW increased by 12 percent to 157,382 units while Audi sales climbed 14 percent to 84,349. Lexus sales jumped 17 percent to 138,689, continuing their rebound.

For those who don’t know, Lexus dominated the US luxury sales for more than 10 years but its sales dropped when Toyota was hit by the unintended acceleration recall crisis and then by the earthquake in Japan.

Lexus currently offers the CT200h for $32,975 but this is not quite a popular model as according to Templin, models that cost more than $50,000 generate most of the sales.

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries