Lexus is embarking on a new-model offensive, including a compact soft-roader, an inexpensive luxury sedan and a seven-seat SUV, as well as a broader range of customization options.
Tony Cramb, Lexus’ chief executive, said that to be able to compete with BMW, Audi and Mercedes-Benz, Lexus will have to drop its one-size-fits-all policy and permit consumers to select trims, colors, finishes, engines and body styles.
He also said that the wider range of options will be supplemented by new models that are expected to reverse its declining sales. Cramb said that the company is relying on its new models to raise Lexus sales.
The carmaker will get access to right-hand-drive engineering as a result of demand from countries like India, boosting the opportunities further. Cramb confirmed that the Lexus range will have more variety. Lexus is already planning a higher-performance version of its hybrid-only CT200h, which recently went on sale.
The petrol-electric hatch would probably be named as the CT300h and would most likely be fitted with a bigger petrol engine and electric motor for a stronger performance. It’s not yet known if a more potent CT F version will join the V8-powered IS F but in the longer term, it could compete with the BMW 135i and Audi S3.
Cramb also said that the choices of colors and finishes will probably expand. The CT200h is currently offered in different metallic and wood finishes, and in various colors of leather and fabric too.