Lincoln dealers get cash to appease customers for delay in MKZ delivery

Article by Anita Panait, on February 5, 2013

Lincoln will be offering cash assistance to its dealers in an effort to help them retain customers who experienced delays in receiving their Lincoln MKZ sedans. The payments are expected to help dealers compensate customers who rented cars after their leases expired or who had to extend their leases while they waited for their Lincoln MKZs.

Kevin Cour, Lincoln sales and service manager, acknowledged that a number of customers who have placed orders have extended their existing lease multiple months as they wait for their new vehicles. Cour said that the cash assistance will allow dealers to become financially flexible to take care of customers in a personal way. He said that Lincoln will assess how much of the dealers' total new vehicle business is attributable to the MKZ.

Then Lincoln will provide a payment relative to assessment. Ken Czubay, Ford vice president of US marketing, sales and service, told dealers last week that Lincoln had already shipped batches of MKZs from Ford’s Hermosillo plant in Mexico to its Flat Rock site in Michigan for quality inspections. Lincoln would do the same for all of the Hermosillo's Lincoln output from Jan. 28 to the week of Feb. 25, 2013.

Ford is also building its redesigned 2013 Ford Fusion mid-sized sedan at its Hermosillo plant on the same platform as the MKZ. The MKZ rivals the MKX as the best-selling Lincoln. However, sales of the MKZ dropped by 73% in January 2013 as dealers’ 2012 supply ran out. According to Bill Knight, chairman of the Lincoln National Dealer Council, most dealers understand the delay even though many of them are frustrated. He said that dealers would not let timing undermine quality, leading them to support the Lincoln’s decision.

Topics: lincoln, lincoln mkz

If you liked the article, share on:

Pin It

Comments

Recommended

It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries