Lincoln dealers say mood during recent make meeting was optimistic

Article by Anita Panait, on February 6, 2014

When dealers attended the Lincoln make meeting last year, the atmosphere was gloomy. That was also the case in the past years. In 2013, dealers were hoping to hear good things, especially about the rollout of the Lincoln MKZ, the first vehicle bearing the brand’s new design DNA. But things went awry as glitches delayed the rollout by three months.

Dealers, however, were optimistic at this year’s Lincoln make meeting.  "This was by far the most optimistic Lincoln make meeting we've had in an awfully long time," said Bill Knight, chairman of the Lincoln National Dealer Council and owner of Bill Knight Lincoln in Tulsa, Oklahoma.

This could be due to the fact that Lincoln management has assured dealers that lessons learned from the MKZ launch will be applied to vehicles being launched this year, including the new 2015 MKC compact crossover in the second quarter and the re-engineered Navigator SUV in the fall.

"We've really learned a lot," Jim Farley, Ford's global vice president of marketing, sales, service and Lincoln, said following the meeting.

On the part of the dealers, they are hoping the launches this year will go smoothly and increase Lincoln's sales. Nathaniel Sutton, president of Sutton Ford-Lincoln in Matteson, Ill,. remarked that he expects his Lincoln sales to leap 20 to 50 percent in 2015. During the meeting, Lincoln executives have discussed plans to enter China in 2014 and what they mean to US dealers.

"We want them to understand why it's important," Matt VanDyke, director global Lincoln marketing, sales and service, remarked, noting that China helps give Lincoln the scale to roll out product programs. Lincoln also has commenced a number of customer service programs like the Lincoln Concierge 24-hour online service that helps customers shop for cars.

Topics: lincoln, dealer

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries