Lincoln grew the most among luxury carmaker in the US in 2014

Article by Christian A., on February 13, 2015

Lincoln proved to be growing the most in the United States in 2014, outpacing its larger rivals. Lincoln grew 16 percent last year – faster than BMW, Lexus and Audi – thanks to its newly launched MKC crossover. In fact, the MKC has not been in the market for a year, but it was the largest reason for Lincoln’s feat of achieving a fifth consecutive year of growth.

Sale of MKC sales accounted for 102 percent of Lincoln's total sales increase for 2014 -- 13,077 MKCs were sold while the brand's overall sales jumped 12,780 vehicles. The brand will try to continue the MKC momentum by launching this fall a redesigned MKX, which was unveiled at the Detroit auto show in January.

The MKC and the MKX represents Lincoln’s new hot-selling combo that is making dealers smile after a period of gloom. Ed Witt, owner of Witt Lincoln in San Diego, remarked that Lincoln was “starved and neglected.”

He said that while that chapter is now over, Lincoln still requires patience and a lot of hard work. Lincoln dealers and executives have remarked that with upcoming products on the stream, a real revival is underway and that the brand’s performance in 2014 was not a fluke.

Its parent, Ford Motor Co., is pouring over $2.5 billion into Lincoln as it launches the brand in China while trying to triple its global sales by the end of the decade.

That growth will be buoyed by its utility vehicles, including the MKC, the MKX and re-engineered Navigator SUV. In fact, the MKC, MKX and Navigator accounted for 59 percent of Lincoln’s sales in the US in the second half of 2014. In China, the MKC accounted for 70 percent of sales.

If you liked the article, share on:

Comments

Recommended

Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries