Lincoln's new MKC spots that feature Matthew McConaughey were supposed to make the new luxury vehicle a hit. It turns out, that the MKC ads themselves have become a hit, with a flavor of spoofs. For instance, Ellen DeGeneres showed an edited version of the “Bull” in which she was inserted sitting in the back seat of an MKC driven by McConaughey, who then facing a giant longhorn steer on a Texas road.
McConaughey then says: "That's a big bull." DeGeneres, however, remarked that she doesn’t see the animal, and instead focused on the brownies that she was munching. On the other hand, Conan O'Brien showed a clip of one of the ads.
In the spot, McConaughey said that he has driving a Lincoln since long before he was paid to drive one. He added that he drove a Lincoln not to make a statement as he just like driving one.
Then O'Brien's team spliced in a voice-over from McConaughey's portrayal of detective Rustin Cohle on HBO's "True Detective," saying that it is honorable thing for the human species to stop reproducing, and “walk hand in hand into extinction."
The close-out scene spot has the words embedded: "The Lincoln Motor Company" followed by "Walking hand-in-hand to extinction."