A bungled launch of the Lincoln MKZ cost the Ford Fusion-derived luxury car the honor of being named one of the nominees for the 2014 North American Car of the Year. It could have eased the agony that the Lincoln went through just to be able to launch the car.
Four months passed before Lincoln finally had the chance to roll out the MKZ, no thanks to parts shortages as well as quality issues.
The Lincoln MKZ was originally planned for launch last fall and Ford ran an aggressive successful campaign to have it on the ballot for the 2013 North American Car of the Year award.
But not for 2014, and the bungled launch was all to blame. Lincoln only managed to sell a few units in December, and it took until spring before the MKZ started posting significant sales.
According to Mark Phelan, Detroit Free Press auto critic and a member of the panel of automotive journalists that gives the award, the rule is that a vehicle cannot be on the ballot twice.
Twenty-four vehicles are shortlisted for the for North American Car of the Year or North American Truck of the Year for 2014, which will be announced in January at the Detroit auto show. General Motors has six nominees, while BMW and Mazda have two nominees each. Jeep as one nominee while Ford doesn’t have any.