The latest Lincoln MKC crossover now features a MyLincoln Touch system that has buttons and knobs, replacing the sliding touch controls of the MKZ sedan. Both the MyFord Touch and MyLIncoln Touch were the main reasons why Ford and its luxury brand have been at the bottom of customer satisfaction surveys.
Both consumers and critics say that the systems have been “confusing and balky.” Lisa Drake, MKC chief engineer, remarked that they “heard feedback from MKZ customers" when designing the 2015 MKC a compact premium crossover.
While the MyLincoln Touch screen-based infotainment system remains, engineers placed buttons and knobs to make basic functions like increasing the volume, tuning the radio and setting the temperature. Lincoln is set to roll out the MKC compact premium crossover to dealers in late spring or early summer.
Lincoln is also revamping its launch process as well as its marketing strategy, partly due to the fact it had a hard time launching the redesigned MKZ, which the luxury brand has touted as the first car in its brand reinvention. Lincoln’s launch of the 2013 MKZ was also considered a flop, after the sedan arrived over three months late due to quality problems.
The quality issues prompted the delivery of the vehicles from its Hermosillo site in Mexico, to its Flat Rock plant in Michigan for quality inspections and repairs because a new Lincoln Validation Center in Mexico wasn't prepared to manage the volume. Another issue that hounded the MKZ was that it was launched within a few months of the 2013 Ford Fusion. The launch made the MKZ issues more complicated.