Lincoln says customers choose models equipped with AWD

Article by Christian Andrei, on April 29, 2011

Lincoln claims that each vehicle in the model range has been fitted with All Wheel Drive (AWD) systems. Lincoln claimed that its customers appear to be pleased about this feature. In a press release," C.J. O'Donnell, Group Marketing Manager for Lincoln, said that Lincoln customers can put in an advanced all-wheel drive system on any of these cars and crossovers.

So far this year, models with AWD were chosen by 72% of Lincoln’s MKT crossover customers and 62% of Lincoln’s MKX. About 46% of MKS’s sedan clients, as well as 25% of MKZ’s sedan purchasers opted for the all-wheel drive.

All Wheel Drive systems are available as standard on the MKS EcoBoost TM and MKT EcoBoost model. With this system, it is proven that the company can get through the worst conditions for driving. It also demonstrates how reliable it can be through the toughest conditions and driving situations. In fact, it gives the optimal performance and safety levels.

The AWD used on models like the MKS, MKT, and MKZ is totally automatic, as it makes use of an advanced number of hardware and controls so that it can offer the maximum torque required between front and rear wheels.

As a result, there is optimum traction to all wheels. The AWD that is fitted on the new MKX 2 crossover is a new generation system designed to improve its handling into corners as well as its traction.

O’Donnell said that more customers are asking for all-wheel drive as they learn more about the benefits. He explained that over half of crossover owners are reassured enough about the all-wheel drive that they don’t intend to give it up ever. He said that all-wheel drive is being considered as a core technology option for the entire Lincoln lineup today and in the future as well.

Press Release

Lincoln All-Wheel Drive Combines Luxury With Year-Round Driving Confidence

All-wheel drive is a luxury feature that many buyers of premium automobiles demand in their vehicles for maximum mobility. This is especially true in northern states where colder climates naturally lead to more snow, ice, and generally inclement road conditions. Lincoln customers can choose the option of all-wheel drive on all of its models, giving them the added confidence and stability that this technology brings.

In fact, all-wheel drive offers safety and handling advantages in all seasons. Lincoln's all-wheel drive option allows drivers to accelerate and corner decisively and confidently with power to all four wheels, regardless of road surface and weather conditions.

"One of the greatest benefits of luxury is choice," said C.J. O'Donnell, Group Marketing Manager for Lincoln. "That is why Lincoln customers are able to equip any of our cars and crossovers with an advanced all-wheel drive system."

All five Lincoln models offer the convenience of all-wheel drive as an option, but customers of Lincoln's crossover and SUV models are more likely to choose this technology.

So far in 2011, 72 percent of Lincoln MKT three-row crossover customers and 62 percent of MKX two-row crossover buyers have opted for all-wheel drive. This compares to 46 percent of MKS and 25 percent of MKZ sedan customers. The truck-based Lincoln Navigator full-size SUV is built with all-wheel drive no less than 62 percent of the time.

The Lincoln MKS, MKT and MKZ all share a common all-wheel drive system to ensure the Lincoln DNA of luxurious ride and precise handling shines throughout the lineup.

All-wheel drive is standard on the MKS EcoBoost™ and MKT EcoBoost, proactively distributing torque to the wheels to allow performance-minded customers to take advantage of the power of the twin-turbocharged 3.5-liter V6 engine's 355 hp and 350 lb-ft of torque.

The sophisticated AWD system fitted to MKS, MKT, and MKZ is fully automatic, using an advanced array of hardware and controls to efficiently distribute torque between front and rear wheels as needed. The Navigator uses unique truck-based hardware that also provides a luxurious experience.

The new MKX 2-row crossover, launched last summer, takes the AWD system to another level with even better handling attributes than the outgoing product with new controls specifically developed for improved cornering.

"We're seeing the number of customers choosing all-wheel drive increasing steadily as drivers appreciate the benefits," says O'Donnell. "More than half of our crossover customers are enjoying the reassurance that all-wheel drive delivers, such that once they have experienced it, they don't want to give it up.

"We see all-wheel drive as a core technology option for the entire Lincoln line-up, both today and for the future."

Topics: lincoln, awd

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