Lincoln to compete only in fastest-growing luxury segments

Article by Christian Andrei, on June 18, 2013

Lincoln will compete only in fastest-growing and high-volume luxury segments, Matt VanDyke, Lincoln's global head of marketing, sales and service, said during an investor conference. In his presentation, VanDyke showed a slide that featured the luxury segments expected to gain the fastest in a span of years.

According to the slide, the fastest-growing luxury segment is the compact crossover segment, for which Lincoln already has a candidate. Lincoln unveiled the MKC compact crossover concept at the Detroit auto show in January 2013. The MKC Concept is underpinned by Ford's global compact architecture. Ford, however, has yet to announce when a production version of the MKC will be rolled out to the market.

Once rolled out, the MKC will join the MKZ as the vehicle models spearheading Lincoln’s brand reinvention. Despite a difficult launch plagued by quality glitches and delay, MKZ sales have started to pick up this spring. Next to the luxury compact crossover segment, the second-fastest growing luxury segment belongs to small premium cars, according to the slide.

This hints that Lincoln would field in a small premium sedan in the future, as the brand currently has no offerings in this segment. Lincoln, however, has disclosed no plans to enter that segment, and VanDyke’s slide indicated no such intentions. Two sources familiar with Lincoln's product tone told Automotive News that the brand has no plans to a compact premium sedan.

Topics: lincoln

If you liked the article, share on:


Login or Create new account to add a comment!


Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016
Say hello to the fastest accelerating production car in the world: the new 2017 Tesla Model S P100D. Powered by a 100 kWh battery, this new model basically outruns almost...
by - October 25, 2016
Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016