Lincoln to separate from Ford and be known as Lincoln Motor Co

Article by Eugene Conan, on November 21, 2012

Lincoln will soon be a separate unit from Ford Motor Co. and will be known as "Lincoln Motor Co." It will also have new management. This was announced by top executives at Ford Motor Co. during a recently held meeting with nearly 1,000 dealers and sales managers of Lincoln in Las Vegas. Lincoln’s new operations as a separate unit will commence with the much-awaited market launch of the redesigned 2013 Lincoln MKZ sedan in December.

By that time, Lincoln’s sales operation wills no longer be headed by Ken Czubay, Ford's North American sales, marketing and service chief. However, a few elements of Czubay's unit will still support Lincoln dealers. Lincoln's sales operation will report to Matt VanDyke, who was recently appointed as the global head of Lincoln marketing, sales and service. VanDyke will be reporting to Jim Farley, the carmaker’s head of global marketing, sales and service. Farley and VanDyke will form part of Lincoln’s new management team.

The duo addressed the dealers and sales managers during the meeting, which was attended by Ford COO-appointee Mark Fields, new President of Americas Joe Hinrichs, product development chief Raj Nair. Ford chief executive Alan Mullaly attended the meeting via teleconference. The decision to separate Lincoln from the Ford business will affect not only the management but also the dealerships, as dual Ford-Lincoln dealers will have dedicated sales personnel.

Terry Massey, general manager of Ken Stoepel Ford-Lincoln in Kerrville, Texas, remarked that as a dual dealer, he now works for Ford Motor Co. and Lincoln Motor Co. He added that during the meeting, Lincoln’s new management made it a point to have 200 people “who wake up and think about nothing but Lincoln." David Mondragon, general marketing manager of Ford and Lincoln, said that there were people dedicated to Lincoln before, "but now it's from the top of the house."

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