Lincoln said that it won’t be planning a halo car for quite a long time and instead, the brand will be targeted at bigger volume segments first. The first step in Lincoln’s plan is a luxury crossover. The Lincoln crossover is based on the recently redesigned Ford Escape and will be going up against models like the Lexus RX, Mercedes GLK, Volvo XC60 and the Audi Q5.
It’s believed that the new crossover is would go on sale at around two years from today. It may be launched in 2013 as a 2014 model year vehicle. Lincoln isn’t expected to go up against rivals in the smaller niche segments so it is focusing its efforts on the volume sellers to be successful.
Lincoln product development chief Scott Tobin told Autonews that this small premium utility segment has been growing at the fastest rate. Tobin added that Lincoln hasn’t totally ruled out having a flagship car. He said that it is entertaining the possibility of a D-segment flagship vehicle.