Linda Marshall quits as president of GM’s OnStar division

Article by Anita Panait, on February 29, 2012

Linda Marshall has resigned as president of the OnStar Corp., a subsidiary of General Motors Corp, to “pursue other interests.” Marshall’s resignation came one year she was selected by GM CEO Dan Akerson to head the Onstar. In a statement, GM said that under Marshall’s leadership, OnStar was able to restructure the organization and to implement important long-term initiatives “to further grow the business in the future and strengthen its foundation.”

Following Marshall’s resignation, Terry Inch, director of OnStar sales, marketing and business planning, temporarily oversees the unit’s daily operations while GM has yet to find a replacement.

Prior to her stint as OnStar president, she had worked for Akerson when he was chief executive of Nextel Communications Inc. She was appointed president of the telematics unit in February 2011, replacing public relations executive Chris Preuss. Among her accomplishments as OnStar president was the expansion of the GM units into overseas markets, particularly China.

Under her reign, OnStar rolled out an aftermarket product that can be installed as a rearview mirror on both GM and non-GM vehicles. Marshall became controversial in September 2011, when GM changed its mind on a planned policy change that would have allowed the company to collect customer data even after drivers discontinued their OnStar service. Marshall then apologized for "any confusion or concern" the plan caused.

Topics: gm, onstar

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