LOL: Nissan acquired the word “Camry” on Twitter

Article by Christian Andrei, on August 30, 2011

When Toyota launched its new-generation variant of its big-volume Camry sedan last week, it discovered that rival Nissan North America had acquired the word "Camry" on Twitter, an online social media service. During the launch, those who searched for information about Toyota's redesigned Camry on Twitter were redirected to product news from Nissan instead.

When Nissan learned about Toyota's intention to reveal the Camry generally on Twitter, the marketing bosses at Nissan found out that the keyword "Camry" has not been locked up.

Thus, Nissan purchased Twitter's "Promoted Tweet" for which the automaker acquired a search term for 24 hours such as "mid-sized car," "Camry" and "Toyota Camry." A Nissan manager stated that "Toyota blew it" because it simply did not protect its intellectual property, according to Autonews.

Nissan is searching for a way it can get against the segment-leading sedan of Toyota. The sales of Nissan's Altima in the U.S. increased more than 18 percent through July.

During the same period, sales for Camry declined 8 percent generally because of the problems in inventory brought about by the March 11 earthquake in Japan. However, the Camry continues to outperform the Altima. In recent years, though, Nissan has narrowed the gap.

Here comes the newest generation of the best-selling car in the United States – the 2012 Toyota Camry. For the 2012 model year, the Camry offers a bolder new exterior design, a roomier cabin, enhanced driving dynamics and a more comfortable and quieter ride. The seventh-generation Camry also offers top-of-the-class safety and fuel economy and advanced multi-media technology.

According to Bob Carter, Toyota Division group vice president and general manager, the 2012 Camry is a fusion of an evolution of values -- like efficiency, reliability, comfort and safety -- a stunning design and engaging drive. He noted that the all-new Camry is designed to be more appealing and fully capable of keeping its lead in the midsize sedan segment where competition has become very stiff. Toyota has made available three more efficient and more responsive powertrain options for the 2012 version of the Camry, including a tweaked 2.5 liter four-cylinder and a DOHC 3.5-liter V6.

The 2.5-liter four-cylinder engine has been designed to employ Dual VVT-i (Dual Variable Valve Timing-intelligent) system that could control valve timing on both the intake and exhaust camshafts to provide optimal performance and efficiency at all engine speeds. It also employs the Acoustic Control Induction System (ACIS) that could optimize torque over a broad engine speed range. As a result, this 2.5-liter four-cylinder could develop up to 178 horsepower of output (plus 9 hp) and up to 170 lb.-ft. of peak torque.

Despite the higher output, the combined (EPA-estimated) fuel economy of the 2012 Camry is 28 mpg, around 2 mpg better than the previous generation Camry. City and highway fuel economy figures are 25 mpg and 35 mpg, respectively. Meanwhile, the DOHC 3.5-liter V6 engine could be availed in the SE and XLE grades. It features chain-driven camshafts and Dual Variable Valve Timing with intelligence (Dual VVT-i).

Its efficiency was enhanced by employing a new lower oil viscosity and an automatic transmission fluid warmer that could bring the gearbox to operating temperature faster during in cold weather. As a result, the DOHC 3.5-liter V6 engine is able to provide up to 268 hp of output available at 6,200 rpm and up to 248 lb.-ft. of torque available at 4,700 rpm. Its fuel economy is expected to be the best among current mid-size sedans powered by V6 engine: EPA-estimated 21 mpg city and 30 mpg highway.

Fuel economy is also affected by higher final drive-gear ratios. Gasoline-powered LE, XLE and SE Camry models are specified with a six-speed automatic gearbox that comes with a sequential manual shift mode through the console shifter. Moreover, intelligent control could adjust the shifting strategy according to the driver’s input, with fast kick-down.

A "D range" sequential shifting is offered with the Camry SE, allowing manual shifting through paddle shifters on the steering wheel despite the console shifter being in the "D" mode. When in “S” mode, the gearbox allows for faster shift times and downshift blipping control. Almost three decades since its launch, the Toyota Camry has become a benchmark in the modern midsize sedan segment in terms of Quality, Dependability and Reliability. Toyota has sold over 15 million Camry models around the world since 1983.

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