Lotus and Aston Martin to enter a cooperative agreement?

Article by Christian A., on October 25, 2012

So far, there’s no clear rescue plan for Lotus. It has aggregate liabilities of around $400 million and is losing about two million dollars every month. It also doesn’t seem to be working on any mid- to long-term strategy. At the latest Paris Auto Show, Lotus’ absence was felt. Just two years ago, the brand brought five different concepts to Paris.

It can’t survive on the thin profit margins on the Elise, the Exige, and the Evora. Since cash flow is coming in very slowly, Lotus is struggling to pay its suppliers. Hence, it is stuck in a vicious cycle. The obvious lack of funds has basically put a stop to the new-car projects that are left. One of which is the mid-engine hybrid Esprit coupe, which would have been equipped with a new V-8 co-developed with Germany’s HWA of DTM fame.

It’s not sure if Lotus owners want to sell but the VW Group had briefly considered the company. However, VW has decided that it won’t invest in another U.K. car maker. BMW has not expressed any interest too. Rumors continue to spread. One possibility is that Lotus and Aston Martin will enter a cooperative agreement or maybe even a merger.

It seems like the two carmakers would be a good fit for each other. Aston is already a solid fixture in the luxury segment while Lotus is known for offering lightweight, fun-to-drive, and fairly affordable sports cars. There is also no overlap between the products of these two companies. The challenges include pooling engineering, purchasing, and assembly. However, Aston and Lotus would still require a potent automotive partner to succeed. It is difficult to estimate if coming together is a good enough idea.

If you liked the article, share on:

Pin It

Comments

Recommended

Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries