Lotus and Aston Martin to enter a cooperative agreement?

Article by Christian Andrei, on October 25, 2012

So far, there’s no clear rescue plan for Lotus. It has aggregate liabilities of around $400 million and is losing about two million dollars every month. It also doesn’t seem to be working on any mid- to long-term strategy. At the latest Paris Auto Show, Lotus’ absence was felt. Just two years ago, the brand brought five different concepts to Paris.

It can’t survive on the thin profit margins on the Elise, the Exige, and the Evora. Since cash flow is coming in very slowly, Lotus is struggling to pay its suppliers. Hence, it is stuck in a vicious cycle. The obvious lack of funds has basically put a stop to the new-car projects that are left. One of which is the mid-engine hybrid Esprit coupe, which would have been equipped with a new V-8 co-developed with Germany’s HWA of DTM fame.

It’s not sure if Lotus owners want to sell but the VW Group had briefly considered the company. However, VW has decided that it won’t invest in another U.K. car maker. BMW has not expressed any interest too. Rumors continue to spread. One possibility is that Lotus and Aston Martin will enter a cooperative agreement or maybe even a merger.

It seems like the two carmakers would be a good fit for each other. Aston is already a solid fixture in the luxury segment while Lotus is known for offering lightweight, fun-to-drive, and fairly affordable sports cars. There is also no overlap between the products of these two companies. The challenges include pooling engineering, purchasing, and assembly. However, Aston and Lotus would still require a potent automotive partner to succeed. It is difficult to estimate if coming together is a good enough idea.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Mazda’s RX-7 and RX-8 rotary sports car are two of the most beloved sports cars from Japan. Aside from their terrific road balance and agility, these sports cars are powered...
by - December 8, 2016
Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries