Lotus CEO Dany Bahar to reveal his seven-year product plan to employees in December

Article by Christian Andrei, on August 29, 2010

What Lotus aims to do in seven years will be revealed this December to its employees by new Lotus CEO Dany Bahar. On Oct. 1, Bahar took over from Mike Kimberley who had retired.

As a preview of his seven-year plan, Bahar said that Lotus seeks to become a customer-led company and will be sensitive to market demands for new Lotus products. He described his vision as simple.

He believes that for Lotus to be profitable, it will have to produce beautiful, environmentally relevant, credible sports cars that are honest and authentic.

With this plan, Bahar aims to return the brand to where it was in the past, and where it rightfully belongs. Bahar said that Lotus' future lies in aligning itself with what the market wants and in concentrating on its customers.

Lotus' Elise platform has been in production since 1995 and has been used to underpin the Europa, Exige, 2-Eleven, 340R and the Elise itself, as well as the Vauxhall VX220 and Tesla Roadster.

Expected to be confirmed in the product plans are the production of a convertible in 2012 from the platform of the Evora introduced this year. An all-new Esprit is also planned for 2012.

Topics: lotus, plan

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries