Lotus CEO Dany Bahar to reveal his seven-year product plan to employees in December

Article by Christian A., on August 29, 2010

What Lotus aims to do in seven years will be revealed this December to its employees by new Lotus CEO Dany Bahar. On Oct. 1, Bahar took over from Mike Kimberley who had retired.

As a preview of his seven-year plan, Bahar said that Lotus seeks to become a customer-led company and will be sensitive to market demands for new Lotus products. He described his vision as simple.

He believes that for Lotus to be profitable, it will have to produce beautiful, environmentally relevant, credible sports cars that are honest and authentic.

With this plan, Bahar aims to return the brand to where it was in the past, and where it rightfully belongs. Bahar said that Lotus' future lies in aligning itself with what the market wants and in concentrating on its customers.

Lotus' Elise platform has been in production since 1995 and has been used to underpin the Europa, Exige, 2-Eleven, 340R and the Elise itself, as well as the Vauxhall VX220 and Tesla Roadster.

Expected to be confirmed in the product plans are the production of a convertible in 2012 from the platform of the Evora introduced this year. An all-new Esprit is also planned for 2012.

Topics: lotus, plan

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries