Lotus CEO Dany Bahar to reveal his seven-year product plan to employees in December

Article by Christian Andrei, on August 29, 2010

What Lotus aims to do in seven years will be revealed this December to its employees by new Lotus CEO Dany Bahar. On Oct. 1, Bahar took over from Mike Kimberley who had retired.

As a preview of his seven-year plan, Bahar said that Lotus seeks to become a customer-led company and will be sensitive to market demands for new Lotus products. He described his vision as simple.

He believes that for Lotus to be profitable, it will have to produce beautiful, environmentally relevant, credible sports cars that are honest and authentic.

With this plan, Bahar aims to return the brand to where it was in the past, and where it rightfully belongs. Bahar said that Lotus' future lies in aligning itself with what the market wants and in concentrating on its customers.

Lotus' Elise platform has been in production since 1995 and has been used to underpin the Europa, Exige, 2-Eleven, 340R and the Elise itself, as well as the Vauxhall VX220 and Tesla Roadster.

Expected to be confirmed in the product plans are the production of a convertible in 2012 from the platform of the Evora introduced this year. An all-new Esprit is also planned for 2012.

Topics: lotus, plan

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries