Lotus’ new business plan will include less models after departure of CEO Bahar

Article by Christian A., on July 26, 2012

Under Group Lotus’ new business plan, the previous projects will be cut down to size after the departure of CEO Dany Bahar (2015 Elise, 2013 Esprit, 2013 Elan, 2014 Elite, 2015 Eterne and CIty Car Concept). Malaysian media said that Bahar had led a plan to launch five all-new sports cars that would make use of the automaker’s engines and gearboxes.

However, this plan was put hold since when Lotus’s parent company, Proton, was sold to Malaysian automotive investor DRB-Hicom earlier this year. After Bahar has been asked to leave last month, his responsibilities fell to DRB-Hicom. Group Lotus then appointed Aslam Farikullah to be its chief operating officer, says Autocar.

The reports from Malaysia further state that a new business plan has been given to Lotus’s six main creditors. Sources said that this plan is “much more realistic” than Bahar’s plan, which is “basically unworkable.” Group Lotus declined to provide additional details. It’s possible that the new Esprit supercar will not be removed from the lineup, considering that it’s the only one of the new models in development.

However, it probably won’t have an expensive Lotus-developed engine and gearbox. By introducing a new Esprit but throwing out plans for the other four new models, Lotus’s newly overhauled range could offer a flagship supercar. This is also a sector where Lotus has experience. This is different from Bahar’s plan for the luxury saloons and hybrid GTs.

Topics: lotus, ceo

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