Lotus’ new business plan will include less models after departure of CEO Bahar

Article by Christian A., on July 26, 2012

Under Group Lotus’ new business plan, the previous projects will be cut down to size after the departure of CEO Dany Bahar (2015 Elise, 2013 Esprit, 2013 Elan, 2014 Elite, 2015 Eterne and CIty Car Concept). Malaysian media said that Bahar had led a plan to launch five all-new sports cars that would make use of the automaker’s engines and gearboxes.

However, this plan was put hold since when Lotus’s parent company, Proton, was sold to Malaysian automotive investor DRB-Hicom earlier this year. After Bahar has been asked to leave last month, his responsibilities fell to DRB-Hicom. Group Lotus then appointed Aslam Farikullah to be its chief operating officer, says Autocar.

The reports from Malaysia further state that a new business plan has been given to Lotus’s six main creditors. Sources said that this plan is “much more realistic” than Bahar’s plan, which is “basically unworkable.” Group Lotus declined to provide additional details. It’s possible that the new Esprit supercar will not be removed from the lineup, considering that it’s the only one of the new models in development.

However, it probably won’t have an expensive Lotus-developed engine and gearbox. By introducing a new Esprit but throwing out plans for the other four new models, Lotus’s newly overhauled range could offer a flagship supercar. This is also a sector where Lotus has experience. This is different from Bahar’s plan for the luxury saloons and hybrid GTs.

Many vehicles owners and customers have long accepted that they cannot always get what they want. This becomes even more difficult to achieve given the demands of many drivers today. However, all that is about to change with the Elan, a 2+2 variant from Lotus. Set to become the core of the brand’s new range, the Elan at its most basic is a high performance sports car.

However, some ingenious innovations done have resulted in this model being able to deliver usability on a daily basis. In terms of style, the Elan has the appearance of a muscle-bound athlete but one that also shows perfect poise. It is a purebred that is addictive, ambitious, and rigid with tension. Meaning it is fitted with only the best. The brand however also knows that the appeal of the Elan is not limited to the exceptions design and performance but includes innovation.

Thus to be in line with the other line-ups, Lotus is offering as an option an Elan that has hybrid technology with the KERS. Powering the Elan though is the pressure-charged 4.0-liter V6 engine that can deliver a maximum of 450 PS. Adding in the fact that the weight of the Elan stands at 1,295 kg, this means that the performance is truly on the level of a supercar.

Lotus Group Chief Executive Officer Dany Bahar shared that for those who want a car that would make them take the longer route home then the Elan is the best choice. He added the Elan is perfect not only for the race track but even for the road. It not only manages to check all the requirements but even makes new ones, Bahar continued. The Lotus Elan is scheduled to be released on the second half of 2013.

Topics: lotus, ceo, plan

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