Lotus not satisfied by the current sales, wants to boost profits

Article by Christian Andrei, on October 11, 2011

It appears that Lotus is not quite happy with its current sales and the company is trying to beef up its sales efforts as in the next 18 months. The reason is very simple: the company is not selling enough cars, according to a senior company advisor. Lotus CEO Dany Bahar is helped by former BMW executive Karl-Heinz Kalbfell, and their plan is to increase Lotus sales in short term.

Apparently the reason that Lotus doesn’t sell enough cars is simple: the brand is well known but the products are not, at least according to Kalbfell. Lotus is also focusing on a new range of cars but the plan is to sell more cars now. In 2011, sales are not impressive in the UK as the company sold only 272 cars in the first eight months, down from 358 in the same period last year, says Autocar.

According to the same Kalbfell, Lotus bets on the Evora GTE with its 438 bhp V6 engine, revised chassis and carbonfibre body parts. “We have some great cars in our range, like the Evora. Many car companies would love to have the Evora in their range. Now the point must be to get the car on the shopping list of buyers,” said Kalbfell.

By using the famous Evora as the basis and then equipping it with a 3.51 V6 engine capable of 350 PS, the result is the latest release from Lotus which is the Evora S. No other than Lotus Chief Executive Officer Dany Bahar best describes the Evora S by saying that once you get to drive the Evora S, you will realize that you were missing a lot from your driving experience.

He added by saying that while the company was proud with the Evora, it is even prouder with the Evora S as it gives justice to what a Lotus experience should be. Bahar continued that as an added advantage, the standard Evora will get to benefit from the developments done on the Evora S, moving forward, Bahar continued. Since Bahar already had the chance to drive the Evora S, it was apt that he would be asked certain questions about this new release.

One such question is what difference the Evora has with the Evora S in addition to the boost in power. Bahar answered that the Evora S represents an evolution of the Evora experience as the handling is significantly better, the configuration of the suspension has been specifically tuned to deliver power, and it is able to communicate with the driver better. This is truly an instinctual car and the whole experience is pure, he said further.

Offered with the Evora S is a sport button that enables the driver not just to activate the exhaust by-pass valve but also to control the throttle response. This same button can immediately increase the instantaneous rev limit and can also change the settings for the dynamic stability control to give an entirely new experience.

Included as well are the cross-drilled brakes that help with the cooling. Finally, the exterior of the Evora S was made better through the new active exhaust. What this simply means is that by merely pressing a button to emit an impressive sound, instant drama is created by the car.

Topics: lotus, profit

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