Lotus taps Jean-Charles Lievens to develop network in South Europe

Article by Christian Andrei, on August 29, 2014

Lotus has tapped Kia's former European markets expert to develop its sales network in France, Italy, Spain and Portugal. In a statement, Lotus chief executive Jean Marc Gales said that Jean-Charles Lievens will help the sports car maker to increase its presence in southern Europe where there is a high demand for its offerings.

Lievens was named an Automotive News Europe Eurostar in 2005 for what he did in restructuring Kia’s dealer network, which had helped boost the South Korean carmaker’s sales in Europe. Lotus said in a statement that Lievens' mission is to strengthen its dealer’s network with “qualified and professional partners” to optimize and increase the presence of the brand in southern Europe.

Lievens started his auto career as a sales executive with General Motors in France. After 17 years, Livens shifted to Volkswagen in France before being tapped by Toyota Europe as its commercial director in 1998.

Four years later, he joined Kia in 2002 and was instrumented in steering Kia’s growth in Europe in the next six years. After leaving Kia in 2008, Lievens continued to provide advisory services on strategic projects through his consulting firm, Cap Geyser.

Lotus saw its global sales jump 65 percent in July to 226 vehicles in July, marking its best sales month since March 2011, thanks to strong demand in the United Kingdom and Germany.

Topics: europe, lotus

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