GMC has partnered up with video game maker EA Sports to feature its vehicles in Madden NFL 25. The featured vehicles will include the redesigned 2014 GMC Sierra pickup, the Yukon and Terrain sports utility vehicles, and the Acadia crossover. The partnership will also see the GMC logo appearing on stadium advertisements and content throughout the Madden NFL 25.
This will be the first time that an auto brand has featured vehicles in the game series. Using data that GMC designers generated while creating the vehicles, staff at EA Sports were able to match distinctive features of the cars used in the series.
The cars in the game look so similar with their real-life counterparts, even in terms of headlight styling, signature grille and accents. GMC’s light trucks will be featured after a player grabs a Super Bowl victory. Interestingly, the player named MVP in the game will receive a vehicle, just like in real life.
According to a GMC spokeswoman, the four featured models -- Sierra, Yukon, Terrain and Acadia -- rotate throughout gameplay. GMC is the National Football League's official automotive sponsor.
As a part of its partnership with the NFL, GMC selects a Never Say Never Moment of the Week, a play that highlights strong performance by players. Gamers could download and reenact those moments in Madden NFL 25, which will be rolled out on Aug. 27, 2013.
“GMC’s association with professional football is rooted in the common bonds of strength and determination,” said Sandra Moore, director of GMC Advertising and Sales Promotions. “Our new Madden integration allows us to show that we’re a technologically savvy brand as well.” [source: GMC]