Madden NFL 25 to feature four GMC vehicles

Article by Anita Panait, on July 17, 2013

GMC has partnered up with video game maker EA Sports to feature its vehicles in Madden NFL 25. The featured vehicles will include the redesigned 2014 GMC Sierra pickup, the Yukon and Terrain sports utility vehicles, and the Acadia crossover. The partnership will also see the GMC logo appearing on stadium advertisements and content throughout the Madden NFL 25.

This will be the first time that an auto brand has featured vehicles in the game series. Using data that GMC designers generated while creating the vehicles, staff at EA Sports were able to match distinctive features of the cars used in the series.

The cars in the game look so similar with their real-life counterparts, even in terms of headlight styling, signature grille and accents. GMC’s light trucks will be featured after a player grabs a Super Bowl victory. Interestingly, the player named MVP in the game will receive a vehicle, just like in real life.

According to a GMC spokeswoman, the four featured models -- Sierra, Yukon, Terrain and Acadia -- rotate throughout gameplay. GMC is the National Football League's official automotive sponsor.

As a part of its partnership with the NFL, GMC selects a Never Say Never Moment of the Week, a play that highlights strong performance by players. Gamers could download and reenact those moments in Madden NFL 25, which will be rolled out on Aug. 27, 2013.

“GMC’s association with professional football is rooted in the common bonds of strength and determination,” said Sandra Moore, director of GMC Advertising and Sales Promotions. “Our new Madden integration allows us to show that we’re a technologically savvy brand as well.” [source: GMC]

Topics: gmc

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries