Mahindra opens its first North American technical center in Detroit

Article by Anita Panait, on September 20, 2012

Mahindra & Mahindra Ltd. has opened its first technical center in North America. The center, located in suburban Detroit, will be responsible for providing design and consulting services for Mahindra's automotive customers in the region. The center will also be responsible for supporting the company’s automotive and tractor engineering operations in India.

Mahindra has been selling tractors in the United States since 1994. Although its plans to sell a compact diesel pickup in the US failed to materialize, Mahindra is still aiming to be one of the top 10 global carmakers by 2020.

According to Mahindra executives, they are planning to target the global entry level, B and C segments. They added that Mahindra Engineering Services' clients include General Motors, Daimler, BMW, Volvo, Bentley and Navistar.

Before deciding to locate in suburban Detroit, Mahindra also mulled building the technical center in Illinois, England, and Germany. According to Mahindra Engineering Services chief executive Prashant Kamat, the company eventually chose the Detroit suburb of Troy since southeastern Michigan is considered a center for automotive culture and enthusiasts.

The Detroit technical center will initially employ 25 engineers as its total employees could rise to 50 people. Mahindra's plans to sell a compact diesel pickup in the US failed in 2010 when its US distribution and marketing agreement with Global Vehicles USA of Atlanta ended.

Global Vehicles' chief executive and some dealers who had signed to sell Mahindra vehicles sought legal remedy but failed. In June 2012, a group of franchisees filed a lawsuit against Mahindra in the U.S. District Court in Atlanta, accusing the India's largest tractor and SUV maker of deceiving them when it said that it planned to sell a pickup in the US.

Topics: mahindra

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries