Majority of Lincoln dealers agree to upgrade their locations

Article by Christian Andrei, on February 4, 2012

Lincoln, which is in the process of reinventing itself, said that over 50% of its dealers in the top 130 U.S. markets have expressed their commitment to upgrade their dealerships. Lincoln considers this to be a major step since several dealers were undecided since they were doubtful that Ford Motor Co. would be able to revive the brand.

About 75 dealers in cities like New York, Los Angeles, Dallas, Philadelphia, Atlanta and Chicago have either constructed new facilities or did major renovations at their stores in accordance with Ford’s Trustmark facilities plan.

As part of this reinvention, Lincoln is reducing its number of dealerships. It used to have 500 dealers but it went past its target and now has fewer than 325 dealers. Ford didn’t say exactly how many of these 325 dealers have upgraded their stores.

Less than a month ago, Lincoln had presented its MKZ Concept car at the Detroit auto show, providing a preview of the future design direction of the brand. According to Jim Farley, Ford vice president of global marketing, sales and service, dealers are committed to improve their buildings and showrooms but also to offer “personalized service,” which he described as the “most important.”

Lincoln made a solid, impactful return at the 2012 North American International Auto Show. Held in Detroit, the show revealed a number of extraordinary automobiles and Lincoln can be glad the MKZ Concept was one of them.

Derrick Kuzak, Ford's Vice President for Global Product Development said that its concept car isn't just about new ideas at Ford as it is forging a new brand identity with the Lincoln and what better place of doing this than at the historic car manufacturing city of Detroit.

Lincoln MKZ Concept: Exterior

With new models arriving shortly, Max Wolff, Design Director at Lincoln said that the company wanted to move away from complexity for complexity’s sake. Simplicity was key in this development phase and getting back to what the brand does best here at Lincoln; that is, building comfortable ergonomic design that offers great value.

Building on the idea of keeping things paired down, the developers have ensured the Lincoln is spacious and appealing with the use of natural colours and hints of cognac in the layered bodywork.

Even to the layman's eyes, this is still a Lincoln away from the harsh lines and technology of previous versions. The stylings clearly show off the signature elements such as the split-wing grille made famous by the 1958 Lincoln Zephyr.

The silhouette of the vehicle reflects modern times, aiding the movement of air unlike the traditional 3 box structure of a sedan.

The installation of a glass roof gives the MKZ Lincoln a sumptuous panoramic view and extends from the side rails to the windshield. At the rear of the vehicle, the taillamps have been fitted with LEDs to create a clear, powerful light. Finally to round off, the exhaust has been integrated into the facia.

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