Majority of Lincoln dealers agree to upgrade their locations

Article by Christian Andrei, on February 4, 2012

Lincoln, which is in the process of reinventing itself, said that over 50% of its dealers in the top 130 U.S. markets have expressed their commitment to upgrade their dealerships. Lincoln considers this to be a major step since several dealers were undecided since they were doubtful that Ford Motor Co. would be able to revive the brand.

About 75 dealers in cities like New York, Los Angeles, Dallas, Philadelphia, Atlanta and Chicago have either constructed new facilities or did major renovations at their stores in accordance with Ford’s Trustmark facilities plan.

As part of this reinvention, Lincoln is reducing its number of dealerships. It used to have 500 dealers but it went past its target and now has fewer than 325 dealers. Ford didn’t say exactly how many of these 325 dealers have upgraded their stores.

Less than a month ago, Lincoln had presented its MKZ Concept car at the Detroit auto show, providing a preview of the future design direction of the brand. According to Jim Farley, Ford vice president of global marketing, sales and service, dealers are committed to improve their buildings and showrooms but also to offer “personalized service,” which he described as the “most important.”

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016