March 2014 is national Truck Month for Chevrolet

Article by Anita Panait, on March 5, 2014

Chevrolet is set to run a national promotion next month that offers supplier pricing on all Silverado pickup models. The promotion by General Motors’ unit comes as industry watchers are on their toes over an increase in profit-eroding incentives as vehicle inventories are surging and industry-wide sales growth is flattening.

Chevrolet will run its Truck Month promotion for all of March, offering the same price on 2014 light-duty and heavy-duty Silverados that GM offers to employees of its suppliers, according to a summary of the plan provided to dealers.

Supplier pricing refers to the dealer invoice price, destination charge and a $150 program fee. The promotion could be the broadest discount that GM has offered yet on the 2014 Silverado, which was launched in summer 2013 as the first redesign in seven years. Chevrolet is phasing out the heavy duties to pave way for the redesigned 2015 models, which were rolled out in January.

For this month, GM is offering supplier pricing only on pickups powered by V-6 engines as part of its Presidents Day sale. The March truck promotion will be combined with a Chevrolet Open House Event that offers supplier pricing, or less, on all 2014 cars except the Corvette and SS sports sedan.

According to the summary sent to dealers, the promotion will have an advertising line that says: "The price you see is the price you pay! Or less!". GM dubs the sale as an "unprecedented promotional assault."

For instance, a two-wheel-drive, double cab Silverado 1500 in the All Star Edition package can be acquired for $30,828 after applying the March discounts (typical sticker price is $37,520).

Topics: chevrolet, truck

If you liked the article, share on:

Comments

Recommended

Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Earlier this week, the revamped 2018 Mercedes-Benz S-Class was revealed ahead of the 2017 Shanghai Auto Show. As expected, Mercedes Benz’s flagship model is now offered in several variants including...
by - April 24, 2017
Well, this is clearly not good news for everyone. Ever since the new BMW M4 CS rolled out in Shanghai last week, several reports about its limited production have quickly...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries