Marchionne places personal Dodge Challenger SRT8 under auction

Article by Anita Panait, on March 13, 2013

A package of Chrysler Group chief executive Sergio Marchionne’s customized 2011 Dodge Challenger SRT8 392 and Mopar’s latest HEMI V-8 crate engine will be placed under the hammer in the Barrett-Jackson auction in Palm Beach, Fla., on April 4-6, 2013. The auction of the package is in support of United Way for Southeastern Michigan (UWSEM), as proceeds will be donated to the organization.

The special contribution is concurrent with United Way’s annual community giving campaign launched in September 2012, aiming to raise $35 million in funds. Marchionne, who serves as Campaign Chair for the campaign, helped launched the annual campaign on Sept. 14, 2012, with a symbolic torch lighting ceremony on Detroit’s Hart Plaza. Michael J. Brennan, President and chief executive of United Way, thanked Marchionne and Chrysler Group for their “commitment to Detroit and its surrounding communities.”

Brennan remarked that the generous support of people who will participate in the Barrett-Jackson auction will allow United Way to accelerate the impact of its work in three interconnected areas: education, income and basic needs.

The one-of-a-kind 2011 Pitch Black Dodge Challenger SRT8 392 is Marchionne’s personal ride and features a set of custom mixed “Dark Charcoal” racing stripes that were penned by designers in the SRT brand design studio and applied by the master painters from the Chrysler Group’s Product Design Office.

The Challenger SRT8 392 has been lowered using a Mopar adjustable coil-over suspension kit to provide more performance attitude to its already aggressive stance. The vehicle also boasts of a Mopar exhaust system. The SRT designers aimed for an aggressive look from every angle, resulting to smoked tail lamps and gloss and satin black-finished 392 HEMI fender badges. The car’s 20-inch-by-9-inch wheels were also finished in matte black to add to its sinister looks.

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