Starting on Dec. 1, Maria Stenstroem will be Volkswagen AG’s head of passenger car sales in India and the Far East. Stenstroem, 53, used to be Volvo’s global marketing boss. She is the successor of Armin Keller, who was named appointed executive director for VW-brand sales in Southeast Asia. At Volvo, Stenstroem held several senior posts.
She headed its UK market development from 1994 to 1996, after which she developed the market for southern Europe. A couple of years later, she headed Volvo's service business for the entire Europe. She became Volvo's managing director in France from 2003 to 2007.
She served as Volvo's vice president of global marketing from 2007 until 2011. She transferred to VW last April as the head of international market planning. As the head of VW’s India and Far East car sales, she will be reporting to VW Group sales chief Christian Klinger. On the other hand, Keller became a part of VW in 1989.
After holding various sales and marketing positions, he handled sales to car rental companies and international key accounts in 1996. After 3 years, he was appointed head of VW brand passenger-car sales for western Europe.
Keller was the managing director of the Seat brand's operations in Italy from 2002 to 2005. Keller switched to the automaker’s Wolfsburg headquarters in 2005. In September 2009, he was named the head of India and Far East sales. Keller will be reporting to Weiming Soh, the board member in VW Group China that’s responsible for sales and marketing in the region.