General Motors has named Mark Barnes as the new vice president of sales, marketing and aftersales for its international operations. Barnes, 52 years old, is a veteran sales executive with experience as Volkswagen of America's first vice president of customer experience. He had served as VW's COO, director of Chrysler's U.S. western region business center, as well as vice president of national sales at Hyundai North America.
At GM, Barnes will be responsible for sales in China, Australia, India, the Middle East and other countries. This division comes second only to North America when it comes to sales and profits. In the first quarter, the international operations made up 16% of GM's $37.8 billion in sales and almost 25% of its $2.2 billion pretax profit. Barnes will be reporting to Tim Lee, president of GM's international operations.
In a statement, Lee said that GM is “fortunate” for Barnes’ addition to the GMIO team due to his “broad industry experience” spanning over 30 years. In a statement, VW said that while it searches for a new vice president to replace Barnes, the duties will be performed by Rawdon Glover, executive vice president of group after sales.
Barnes is the successor of GM's Susan Docherty, who was named as the managing director of Chevrolet Europe last January. Barnes will officially become a part of GM on May 15. He will be based in Shanghai, the headquarters of the company's international operations.