Mark Hall quits as chief of marketing for Hyundai Europe

Article by Christian A., on June 13, 2014

Mark Hall has left Hyundai Motor Europe as its vice president for marketing. The carmaker said Hall was leaving with immediate effect. His role will be fulfilled, albeit on an interim basis, by Europe chief operating officer Allan Rushforth.

Hall confirmed to Automotive News Europe that he has left Hyundai, as he wants to spend more time with his family, adding that he is considering his next move.

Hyundai posted a 2-percent decline in sales in Europe in the first four months of 2014 to 144,556 units, much slower than the growth of the regional market tagged at 7 percent, according to data from industry association ACEA.

That caused Hyundai’s market share in Europe to drop from 3.5 percent to 3.2 percent in the first four months of the year.

Hall boasts of having 25 years of experience in the auto industry. He had held positions in sales and marketing with Toyota at a European level and in the United Kingdom.

He was also chief of product planning and marketing for Lexus Europe. He joined Hyundai Europe in 2010 as marketing director and was promoted as chief of marketing in June 2013.

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