Mark Reuss wants a modern-day station wagon, new Cruze hatchback

Article by Christian Andrei, on November 13, 2013

There may soon be a Chevrolet Cruze hatchback variant and a modern-day station wagon, General Motors North America president Mark Reuss told Forbes. Reuss said that to stay competitive, the automaker may also have to add at least three other vehicle types to its portfolio. This modern station wagon would be a mainstream, inexpensive model, instead of an updated Cadillac CTS Sport Wagon or a car that could rival wagons built by Audi, BMW, and Mercedes-Benz.

Specifically, it will be a “contemporary” model that could function as an in-between for buyers who are not sure if they want to exchange a sedan for a crossover. For now, GM sells just one traditional wagon model in the U.S., the Cadillac CTS Sport Wagon and CTS-V Sport Wagon.

These two are based on the outgoing version of the CTS. Reuss added that it was a “pre-bankruptcy planning mistake” not to offer a Cruze hatchback in the U.S. Chevrolet sells a five-door and a wagon variant of the Cruze in Europe. However, they’re not available in the U.S. where there’s competition with hatchback versions of the Mazda 3 and Ford Focus. Nevertheless, the Chevrolet Cruze sedan is one of GM’s top-selling vehicles, with 211,862 units sold so far in 2013.

Reuss is also confident that the 2015 Chevrolet Cruze will “blow you away.” The 2015 Chevrolet Cruze was spied to have adopted styling cues from the smaller Sonic. It also appears to have a freshened interior with more modern switchgear and a new infotainment system.

He also hinted that the automaker could sell a hatchback version of the next-gen Cruze in the U.S. Other GM plans include a compact van that will compete with the Ford Transit Connect. GM will have a short-term solution in the form of the Chevrolet City Express but this is a rebadged Nissan that will be released only in the U.S. To be able to compete with Ford on a global scale, GM has to create its own compact van.

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