Mercedes-Benz USA has named Mark Webster as the new general manager of Smart USA, replacing Tracey Matura, who will become general manager of the central region in Chicago. Prior to his appointment, Webster was head of the company-owned Mercedes-Benz Manhattan dealership in New York. Matura’s new role involves being responsible for the region's service, sales, marketing, operations and dealer relations.
Matura has been general manager of Smart and was overseeing the brand's relaunch when Mercedes-Benz USA acquired it in July 2011 from Penske Automotive Group.
The appointments, as well as other changes to Mercedes' U.S. management team, become effective May 1, 2013. According the carmaker, the shuffle is primarily aimed at giving executives more operating experience. Steve Cannon, president and chief executive of Mercedes-Benz USA, remarked that leveraging talent is “a great way to drive a company’s corporate culture.
He said that the carmaker has “a really incredible team” and a culture of “challenge and continuous learning.” He said that he is expecting that “fresh perspectives” and new skill-sets will accelerate the record momentum of the company. In the first quarter of 2013, the Mercedes brand saw its sales in the United States soar 13 percent to 73,021 units.
Other appointments include the promotion of Kurt Cornell as general manager of fleet and pre-owned vehicles. He has been an area manager for the Western region. The carmaker is also promoting Andrew Noye, 41, to general manager of the Southern region. He has been an area manager for the Northeast region. On the hand, Bob Yeatman was named as general manager of the Western region. He has been general manager of sales operations at Mercedes-Benz USA.